1,000 Day journey
For parents, at all stages of your baby journey
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About us
SMA® Nutrition have been leading baby nutrition research for over 100 years. Our team of nutritionists have expert understanding of the evolving nutritional needs of babies as they go through an amazing period of physical growth and cognitive development - from newborn through to toddlerhood.
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Ever wondered about the wonder of breast milk?
Enter the amazing world of breast milk here.
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NEW SMA® ORGANIC Follow-on and Growing up Milk
Certified organic and backed by 100 years of leading baby nutrition research.
Find out moreSupporting parents for 20 years
Our expert team of mums are here to reassure and empower you through the early years of parenting with specialist tips, advice and guidance. And to lend you a friendly ear when you need it most.
Claire
Nursing background“Being a new parent can be overwhelming and lonely at times, even as a nurse with lots of experience. I had all the knowledge but still had to try different things to see what would work. This background is extremely helpful now, when I'm chatting to all the mums and dads with similar issues. I am happy to help and listen. I believe parents should follow their instincts.”
Maggie
Quality and safety“I have been part of our Careline for a number of years and my knowledge and experience in the quality and safety of our products has enabled me to give parents the reassurance they need. I’m always here to help, as I still remember the nervousness of being a first time mum and wanting to get everything just right.”
Michelle
Mum with experience of a premature baby and dealing with intolerance“I have worked on the SMA Careline for 13 years. My daughter was premature at 31 weeks so I know how difficult feeding can be, and my second child developed lactose intolerance. It’s a very satisfying job when you can help a new mum feel better. I believe routine is very important and that mum always knows best.”
Bev
Midwifery background“I have been working with the Careline team for many years and have nursing and midwifery experience. I’m able to offer advice on all aspects of feeding babies, breastfeeding and bottle-feeding and have lots of good advice for new mums. I believe that new mothers should try to rest when baby has a sleep, and to go with what you feel is right for you and your baby.”
Jackie
Childcare background“I started my working life as a childminder and believe that being here at SMA® Nutrition helping new mums is a natural progression. I understand how new mums can feel insecure, so love to chat and build their confidence. With my expertise on behavioural issues, I am very happy to help out with things like sleeping routines, fussy eating and temper tantrums.”
Kim
Quality and safety“Working as part of the SMA Careline team, I enjoy helping parents with all their questions, sharing my knowledge and expertise built up over the years. With Maggie, quality and safety is my specialism. Having brought up two children alone, I am very empathetic to all parents having to cope on their own. I can be available to help at any time, particularly during times when healthcare professionals are not so easily accessible to parents. I understand that sometimes you just need a friendly ear to let you know you are doing fine.”
Mandy
Careline lead“I am a founding member of the Careline Team – I’ve had thousands of conversations on baby care during my time at SMA® Nutrition. I also have years of experience of being a mum. I know how reassuring it can be to hear advice and support from someone who's been there and done it. Our Careline is a bit like a family, we work together to give the best service we can – the most important job is for us to be there to listen when a parent needs it most.”
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Just for you – the benefits of SMA® Baby Club
Five great reasons to join us.
A welcome pack that’s unique to you.
Your very own ‘Baby Time’ calendar covering the milestones of baby’s first 1000 days.
Personalised emails supporting you from pregnancy to toddlerhood.
Regular emails full of tips and insights tailored to the age of your baby.
Advice 24/7 from our expert Careline team.
Our team of Careline experts has parenting and midwife experience with in-depth knowledge of feeding issues and everything else baby-related.
Members-only privileges to look out for.
For SMA® Baby Club members the competitions, offers and surprises keep on coming so keep your eyes peeled.
Useful tools for every step of your journey.
Need an ovulation calendar? How about a baby name generator? Our tools answer all the big questions.
Important: You are registering on smababy.ie. If you are resident in the United Kingdom, please register at smababy.co.uk
