SMA Pro Baby milks placed on a table in a bright kitchen

Mother of all checklists app

The wonder of breast milk

Everything you need to know about the many wonderful things breast milk does but were too busy to ask

SMA® Baby Club

Five great reasons to join us.

Important advice to parents

We believe that breastfeeding is the ideal nutritional start for babies and we fully support the World Health Organization’s recommendation of exclusive breastfeeding for the first six months of life.

We also recognize that breastfeeding is not always an option for parents. No matter your feeding choice, SMA^® Nutrition is here to share the latest evidence-based information to ensure you feel supported and confident that you’re giving your baby the best possible nutrition.

1,000 Day journey

For parents, at all stages of your baby journey

Articles In

Conception

Trying to conceive

2 minutes read

Articles In

Pregnancy

What your baby scans will tell you

3 minutes read

Articles In

Newborn

How to Breastfeed a Baby

3 minutes read

Articles In

Baby

Feeding guide for babies

6 minutes read

Articles In

Toddler

Healthy diet for toddlers

8 minutes read

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Smart parenting - the Mother of all Checklists

Our free, smart app for new parents and parents-to-be. Welcome to smart parenting.

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About us

SMA^® Nutrition have been leading baby nutrition research for over 100 years. Our team of nutritionists have expert understanding of the evolving nutritional needs of babies as they go through an amazing period of physical growth and cognitive development - from newborn through to toddlerhood.

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Ever wondered about the wonder of breast milk?

Enter the amazing world of breast milk here.

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NEW SMA® ORGANIC Follow-on and Growing up Milk

Certified organic and backed by 100 years of leading baby nutrition research.

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Supporting parents for 20 years

Our expert team of mums are here to reassure and empower you through the early years of parenting with specialist tips, advice and guidance. And to lend you a friendly ear when you need it most.

Claire

Nursing background

“Being a new parent can be overwhelming and lonely at times, even as a nurse with lots of experience. I had all the knowledge but still had to try different things to see what would work. This background is extremely helpful now, when I'm chatting to all the mums and dads with similar issues. I am happy to help and listen. I believe parents should follow their instincts.”

Maggie

Quality and safety

“I have been part of our Careline for a number of years and my knowledge and experience in the quality and safety of our products has enabled me to give parents the reassurance they need. I’m always here to help, as I still remember the nervousness of being a first time mum and wanting to get everything just right.”

Michelle

Mum with experience of a premature baby and dealing with intolerance

“I have worked on the SMA Careline for 13 years. My daughter was premature at 31 weeks so I know how difficult feeding can be, and my second child developed lactose intolerance. It’s a very satisfying job when you can help a new mum feel better. I believe routine is very important and that mum always knows best.”

Bev

Midwifery background

“I have been working with the Careline team for many years and have nursing and midwifery experience. I’m able to offer advice on all aspects of feeding babies, breastfeeding and bottle-feeding and have lots of good advice for new mums. I believe that new mothers should try to rest when baby has a sleep, and to go with what you feel is right for you and your baby.”

Kim

Quality and safety

“Working as part of the SMA Careline team, I enjoy helping parents with all their questions, sharing my knowledge and expertise built up over the years. With Maggie, quality and safety is my specialism. Having brought up two children alone, I am very empathetic to all parents having to cope on their own. I can be available to help at any time, particularly during times when healthcare professionals are not so easily accessible to parents. I understand that sometimes you just need a friendly ear to let you know you are doing fine.”

Mandy

Careline lead

“I am a founding member of the Careline Team – I’ve had thousands of conversations on baby care during my time at SMA^® Nutrition. I also have years of experience of being a mum. I know how reassuring it can be to hear advice and support from someone who's been there and done it. Our Careline is a bit like a family, we work together to give the best service we can – the most important job is for us to be there to listen when a parent needs it most.”

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Just for you – the benefits of SMA® Baby Club

Five great reasons to join us.

A welcome pack that’s unique to you.

Your very own ‘Baby Time’ calendar covering the milestones of baby’s first 1000 days.

Personalised emails supporting you from pregnancy to toddlerhood.

Regular emails full of tips and insights tailored to the age of your baby.

Advice 24/7 from our expert Careline team.

Our team of Careline experts has parenting and midwife experience with in-depth knowledge of feeding issues and everything else baby-related.

Members-only privileges to look out for.

For SMA^® Baby Club members the competitions, offers and surprises keep on coming so keep your eyes peeled.

Useful tools for every step of your journey.

Need an ovulation calendar? How about a baby name generator? Our tools answer all the big questions.

Join SMA Baby Club

Important: You are registering on smababy.ie. If you are resident in the United Kingdom, please register at smababy.co.uk

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Sorry, Live Chat is unavailable at the moment. We're always around for a call though on 0800 0 81 81 80 in the UK or 1800 931 832 in Ireland. Or you can email us.

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Important notice for parents

We believe that breastfeeding is the ideal nutritional start for babies and we fully support the World Health Organization’s recommendation of exclusive breastfeeding for the first six months of life. We also recognize that breastfeeding is not always an option for parents. No matter your feeding choice, SMA® Nutrition is here to share the latest evidence-based information to ensure you feel supported and confident that you’re giving your baby the best possible nutrition.